Letts Media Publication Examines Rewilding in London

Letts Media publication DSP Online is currently running a series on rewilding in London.

When we think of rewilding, too often we imagine vast wilderness or national park’s such as Yellowstone Park. Less known, but potentially as impactful, is smaller-scale rewilding which yields similar benefits in smaller green spaces in cities and the countryside.

Sebastian Letts

This series is timely given that researchers and scientists have recently stated that we could reverse much of the damage of global warming by rewilding around 15% of key lands. A study in the Journal of Nature has shown that by doing this we could avoid 60% of expected wildlife extinctions while sequestering 30% of the CO2 increase in the atmosphere since the industrial revolution.

To achieve wider rewilding targets we will need to develop rewilding techniques for urban and rural settings. One of Letts Environment’s rewilding experts is producing a series of reports which looks at approaches that could be taken in smaller, well known public spaces in London.

Rewilding such spaces would enable them to absorb the cities emissions while creating habitats which support wildlife. It would also educate Londoners about the importance of rewilding and hopefully inspire them to rewild their gardens.

DSP Online

Rewilding could prove to be the most cost effective and holistic approach to reversing the damaging effects of climate change by absorbing emissions back into the soil while restoring and rebuilding wildlife populations. We have lost 68% of our animals worldwide in the last 50 years.

DSP Online is the leading publication for people who want to understand the affects of climate change and the growing array of solutions. It also examines eco-futures, research, findings and the environmental arts.

By subscribing to DSP Online you also get to support one of the worlds leading centres for smaller-scale rewilding based in southwest England.

If you want to understand more about climate change and the range of solutions being developed, subscribe to DSP Online today – CLICK HERE.

Eco Change Management

Is this the new direction for corporate board rooms?

We have all heard the term, the new norm, enough times to give us the shakes. We understand that things are different and that we need to adapt. But adapt how? If the landscape has changed so much how do we best navigate it?

Corporate board rooms around the world will be ringing with such questions. Managers have been playing defense most of this year. Now that their employees are back to work, whether they are working from home or at the office, managers will need to paint a new direction.

Your colleagues need inspiring leadership like never before. They seek clear direction with a concise, data driven analysis of how things have changed on the ground for the industry and for their company. They will hope for a new path forward.

So what’s new?

Well, of course, there is that elephant in the room which changes everything. Coronavirus has affected all our lives. The data, analysis and trends from this year are fundamentally different to anything seen in modern times. The world has altered course.

The pandemic has made us feel insecure and vulnerable. We realise for the first time in a long time that we are truly at risk. Our future might not seem as assured as it felt before. And if the elephant in the room is Covid-19 then the dinosaur in the room is climate change. Fix climate change and we might see fewer pandemics. Fix climate change and we might still be here in a hundred years time.

Climate change is the issue of our time. It will likely affect consumer behaviour more than any other issue. It might prove to be the constant backdrop to our future. The ultimate macro event. And as the Internet has changed society and business over the last 30 years, global warming will do the same over the next 30 years. This time though, there is so much more at stake.

Progressive businesses will want to steal a march and drive change in their business toward this new reality. To an eco change management programme.

This, was the challenge that the Surviving think tank set the Letts Group more than a decade ago. Over the years we have helped them to journey from awareness to analysis to action. Action has ultimately proven quite profound and far reaching. So much so that they developed a third area of business for the group focused on environmental solutions.

Looking back, it is clear that together we have undergone an informal, experimental eco change management process. We started with a simple desire to understand the implications of climate change on the business. Somewhere along the road we collectively decided to become eco-leaders in our sectors and through our products and services. We believed that our customers, employees and partners would share the same concern for societal wellbeing and the protection of the planet.

At the outset we read and watched as much as we could to learn about the climate crisis and to attempt to understand the science. We talked to those steeped in developing the early environmental solutions from a wide spectrum of sources including technology, energy, media, fashion, the arts, agriculture, wildlife, foods, transport, travel and more. It was amazing how much was going on at the grass roots level.

We started to map out a plan for how the business could follow some of the higher impact disciplines we researched so that they could get some early wins and become more eco friendly. Today it has developed into a 10 point plan that a wide range of businesses and eco warriors are in various stages of absorbing and adopting.

The Letts Group has ended up putting ‘eco’ into all of its offerings and business lines. The digital media products are skewed towards environmental issues and trends. The group is on a path to become a leader in environmental arts and has set up a whole new division focused on natural solutions to the climate crisis. We worked together to open a centre of excellence for the business and its partners which practices what we preach. It is an eco-learning centre for the Letts Group, partner companies and other worthwhile organisations.

It has been an amazing journey for the experts at Surviving’s think tank and it has been a pleasure watching the Letts Group and its partners embrace this grand safari into the new world. One that we feel we have traveled just far enough to be able to share.

More recently we have nudged the group to a next point of arrival with its all new, eco-friendly group positioning, website and a strap line ‘a brighter future’ that we think says it all.

In the mean time and in response to our partner companies questions about how to begin an organisational eco journey we have a simple answer – get in touch.

We would be happy to nudge you in the right direction. It has and continues to be the ride of our lives.

It might not be very long before your most valuable customers decide that they only want to buy from an environmentally responsible and environmentally active business. Don’t get left behind.

This article first appeared at the Surviving think tank’s newsletter.

Letts Group’s Incubator History and Methodology

In the 1990’s it became clear that the battle for the digital diary would be lost before we could go after it in any meaningful way. We were hemmed into paper based products.

The desk diary market was destined to get eroded by Microsoft with their windows PC’s and MS Office software, which included integrated diary features.

Soon after, Nokia and Motorola launched calendar features for their mobile phones which, over time, would erode the traditional pocket diary business.

It was a huge wake up call. How could we have dominated the diary market for 175 years only to watch these upstart technology companies out innovate us?

For the Letts family it began the process of gradually divesting of paper based products so we could focus on a new, diversified group and a digital future. The seed of the future Letts Group was born.

We made a promise to ourselves that we would not get out innovated again. But how could we guarantee that? We had a hunch that it would not be enough just to focus on digital media and publishing. It came to us in a possible moment of madness that we should build a private incubator to help us develop our various ideas and turn the right ones into profitable products and services. A repetitive process that would be the engine of this new diversified group.

In the late 1990’s we started to experiment with what ultimately become Letts Incubate. We understood early on that we would need an incubator methodology to ensure that we could develop new products and businesses in a scalable and process-driven way.

We were also interested in the idea of incubating businesses and products that we could spin off and sell. Some carrying the Letts brand and some that were not Letts branded (which we call partner companies).

As a long standing family business we understood the constraints of many private, family controlled businesses. Access to capital is more limited which works for certain kinds of businesses and markets, but not for all.

Our incubator would need to be world class and one that could create and nurture a range of different ideas. So we designed a methodology calle Innov@te™. It took us a decade to complete the work as we wanted to develop it while we were also nurturing the early fruits of the nascent incubator. So we could road test the process.

Innov@te™ has come a long way. It has 7 key stages and 49 steps. Our manual is over 50 pages long and is constantly evolving. The 7 stages include:

  • Creativity
  • @HA Idea
  • Concept
  • Market Entry
  • Market Development
  • Market Dominance
  • Exit

We use it whenever we incubate a new Letts branded idea or a partner company. And we have incubated quite a number of partner companies in the last twenty years.

Today, we also use Innov@te™ to help leading corporates develop a faster and better approach to innovation and we recently set up an incubation centre in the southwest of England.

If you would like to find out more, go to Letts Incubate.

Welcome To Our New Website

We are excited to launch the Letts Group’s brand new website.

We opted for a clean, minimal look with a Buzzard soaring as the main image to support our new strapline ‘a brighter future’.

We wanted the website to look as fresh and fluid as when we first started. Even though we have been around for 250 years, for us, this is a new beginning.

The Letts Group is about tradition, quality, innovation and change.

John Letts invented the commercial diary in 1816. Today we are a branded incubator group run by the Letts family and focused on media, the environment and the arts.

We hope you can join us for the next leg of the journey.

You may want to sign up to our blog and follow us @LettsGroup.