Letts Group Launch New Greentech Venture

The family that invented the commercial diary 200 years ago have launched an ambitious new greentech venture called Letts Safari. Letts Safari was created to expedite the move to ‘renewable nature’, obtained through nature regeneration and surface-based carbon capture.

Bird of prey hunting at Letts Safari’s first safari park

Letts Safari harnesses the energy of the environmental movement and gives those involved actions to take beyond protest. It enables all people to do something about climate change. Members subscribe to a digital platform at LettsSafari.com that builds next generation safari parks – one tree, one animal, one new park at a time. Every 10 subscribers they plant a tree a year, every 100 subscribers they release a wild animal, and every 10,000 subscribers they will create a new, real-world safari park a year. Their first safari park is up and running in southwest England.

The Letts remind us of the threat of climate change. They explain that our soil and waterways are so damaged that they’re no longer able to absorb the carbon we produce. As a result emissions are trapped in the atmosphere creating pollution, violent storms, droughts, flooding and wildfire. We’re losing wildlife and plants faster than ever before.

Our first safari park is at Mamhead Park South. The next one is up to you.

Letts Safari offers a simple solution. They build rewilding safari parks that do something about climate change. The parks rapidly repair soil and waterways so they can absorb carbon dioxide, and ensure that trees and plants thrive naturally, providing habitats for wildlife.

When you subscribe to Letts Safari they plant trees, release wildlife and build new habitats. Each tree they plant removes 1 tonne of carbon dioxide during its life. They also remove carbon with scrub, wild grasses, wetland and bog.

Once they get enough subscribers they will create more eco safari parks – with their members – to make a bigger difference. Hopefully along the way members will get inspired to build a mini wildlife haven in their backyard, at work, school and in their community. They’ll share the secret source.

Land holders with 50+ acre parks can apply to join the Letts Safari network of parks. Approved parks will receive support and guidance from Letts Safari and its members. 

Subscribers to Letts Safari get a front row seat at the safari parks. With video footage, hidden cameras, wildlife photography and stories that transport them to the wild – online.

Specialist herbivores drive the forces of habitat regeneration

The Letts accidentally discovered rewilding in 2006 when they decided to create a small, wild space outside New York. They built an ecosystem of wild grasses, wildflower, shrub, scrub and trees on just a few acres. Before they knew it the wildlife started arriving. First insects, bugs and snakes. Then birds and mammals. A wasteland turned into a wildlife haven in just a couple of years.

They decided to do it again in a larger space. In 2014 they bought an old, run down 100 acre park and garden on the outskirts of Exeter, in the southwest of England. It was a mess. Today it’s a leading rewilding wildlife park. They created Letts Safari so they can share this fascinating new approach to ‘renewable nature’ and build many more safari parks. What they accidentally discovered back in 2006 is today called smaller-scale rewilding. If enough of us do enough of it, we can help fix the climate problem.

It looks like a fascinating new greentech offering – providing a mass market approach to rewilding with a digital, subscription economy wrapper. It could prove a timely new way for us to offset carbon and restore nature, while reducing emissions and rebuilding biodiversity. It’s well worth taking a look at.

You can subscribe to Letts Safari from £3.50 a month or £35 annually. Go to www.lettssafari.com.

Find out more about our climate projects at Letts Environment. You can also reach us on twitter.

What is Smaller-Scale Rewilding?

Rewilding could be one the most holistic and natural solutions to the climate crisis. Large national parks started the practice nearly thirty years ago in places like Yellowstone Park in America. Large scale projects are focused on wildlife conservation and reintroduction through natural, wild habitat regeneration.

Rewilding solves three key problems at once. It restores our soil so that it can become an effective carbon sink, it develops habitats which support wildlife and it helps regenerate natural plant growth. Each are critical ingredients to saving the planet from the effects of global warming. If we get it right, our soil alone should be able to absorb the majority of carbon emissions that we produce each year.

Rewilding is about creating the right balance of three essential habitats: woodland, open scrub and wild grassland. Smaller-scale rewilding also involves the creation of a fourth, which is waterways. Larger-scale rewilding assumes that there will be natural waterways flowing through the land. With smaller-scale rewilding this often has to be created.

Up until recently rewilding has been the sole preserve of national parks and a few large farms. They have proven the model and provided some of the approaches for how to make conservation-based rewilding work. But it needed something else to deliver climate-fixing rewilding at scale.

“A few years ago a Letts Group project started playing with an idea which could end up cracking the code for scalable, mass market solutions to the climate crisis. It is called smaller-scale rewilding.”

We accidentally discovered rewilding in 2005 when we decided to create a small, wild space outside New York for a specific project. We built an ecosystem of wild grasses, wildflower, shrub, scrub and trees on just a few acres. Before we knew it the wildlife started arriving. First insects, bugs and snakes. Then birds and mammals. A wasteland turned into a wildlife haven in just a couple of years.

We decided to do it again in a larger space. In 2014 we bought an old, run down 100 acre park and garden, called Mamhead Park South, on the outskirts of Exeter in the southwest of England. It was a mess. It has become a leading smaller-scale rewilding park.

Smaller-scale rewilding has become an accepted practice and it is classified as a rewilding project smaller than 250 acres. Over the last few years Letts Group have taken it a step further and defined a number of practical and distinct models from garden-scale rewilding through to 250 acre projects.

Smaller-scale rewilding is more involved, more technical and much more scalable. It is also focused on solving the climate crisis and not just limited to certain objectives around conservation. Smaller-scale rewilders make green spaces that are effective carbon sinks and oases of low carbon energy and natural food production. Their spaces also accelerate natural plant growth in a more controlled environment while nurturing habitats for wildlife.

Letts have for years been practising what it is now called ‘Wildlife Gardening’ – a trendy new gardening method for rewilding your garden. But we have also developed practical models for rewilding verges, allotments, commons, parks, smallholdings and corners of farms and estates.

If you tour the towns and countryside in southwest England you can already see a number of the approaches developed and showcased at Mamhead Park South appearing in the region. Clearly something is catching on. Indeed, Letts Group regularly host and educate government and business leaders, environmental experts, landscapers, conservationists and land holders committed to a more regenerative form of farming. We have also established a private sculpture park, called Devon Sculpture Park, which is solely focused on environmental art to extend the climate message.

If smaller-scale rewilding can become a wider movement for change then perhaps there is a glimmer of hope in the battle against climate change. After all, we estimate that there are over a billion gardens worldwide, more than 250 million smallholdings, and millions of smaller farms and parks. Imagine if they were at least part-rewilded.

Wildlife gardening is rewriting the book on how to garden, turning gardens into mini carbon sinks that support insects, birds and small mammals while advancing regenerative plant growth. Wildlife gardening practices zero watering techniques, zero chemical or pesticide approaches and zero use of petrol guzzling tools, making the new crop of electric tools truly du jour. All plants are left to seed and pruning techniques could not be more different. Wildlife gardens use outdoor lights that are solar powered.


Garden rewilding recreates small woodland with just a few trees, shrubs are carefully selected as proxies for scrub and wild grasses abound. Plants are generally chosen for their year round ability to support pollinators. And each plant is left to seed. We have established a three-tier waterway system which effortlessly links a pond to a bog garden and on to surface water over grasses which creates wetland. The insects and birds love it.

Letts Group has effectively miniaturised large-scale rewilding and repurposed it for mass market adoption – making it effective and understandable for everyone. We can all become a rewilding expert, no matter whether you have a small terrace garden, a roof garden, cottage garden or more. We will soon be launching a new Letts branded venture focused on delivering mass market adoption.

The Letts constantly remind us that in your garden you are the herbivore and herbivores are vital to managing projects that are larger than a garden or smallholding. When you walk across the Wildlands at Mamhead Park South you understand why. The extraordinary selection of conservation grazers that are unique to smaller-scale rewilding help maintain and shape the habitats keeping scrub as scrub, woodlands as healthy woodlands (where you can practice silvopasture techniques) and open grassland free of invasive species, scrub or tree shoots.

You can’t exactly reintroduce the bison, the wolf or a red deer into smaller-scale rewilding so at Mamhead Park you get to see what does work. The grazers are smaller and lighter with a reduced footprint, but no less wild and effective than their larger proxies. We even help to mathematically understand how many of these conservation grazers can be hosted per acre.

Smaller-scale rewilding is an eye opener and you are left with a profound sense of hope. We no longer need to wonder what we can do about the climate crisis. We don’t need to wait for the government or super-rich to act. Any of us can become a rewilding expert and planet saver. Greta Thunberg might soon be telling us about how she has rewilded her school yard!

Find out more about our climate projects at Letts Environment and keep up to date with the latest Letts Group news on twitter.

Letts Media Publication Examines Solutions to the Climate Change Crisis for Earth Day

Letts Media publication ‘Surviving’ outlines a possible roadmap to reduce global warming – for Earth Day.

We should all understand the challenge by now. If we don’t keep global warming to 2 degrees above pre-industrial levels we risk an irreversible climate crisis.

“There are two ends of the problem that need to be addressed. We need to both reduce emissions and get better at capturing and storing carbon in the right places, rather than letting it escape into the atmosphere which adds to the heating problem.”

From ‘Surviving’

The article goes on to look at 5 macro-level solutions to the crisis that are proven, deliverable in the shorter term and internationally relevant. As we celebrate Earth Day 2021 it is important to not just focus on the risks that climate change presents – but to highlight the advances and approaches that can start to solve the problem.

“We have boiled it down to just 5 macro-solutions to the problem that combined should get us there – they include renewables, electrification, replacements, rewilding and lifestyle.

Extract from Letts Media’s ‘Surviving’

Letts Media publication ‘Surviving’ is about navigating business, innovation and life. It is edited by Philip Letts who is supported by some amazing analysts and researchers at the Surviving thinktank.

To read this and other articles go to Surviving.

Keep up to date with the latest Letts Group news – follow us on twitter @LettsGroup.

Eco Change Management

Is this the new direction for corporate board rooms?

We have all heard the term, the new norm, enough times to give us the shakes. We understand that things are different and that we need to adapt. But adapt how? If the landscape has changed so much how do we best navigate it?

Corporate board rooms around the world will be ringing with such questions. Managers have been playing defense most of this year. Now that their employees are back to work, whether they are working from home or at the office, managers will need to paint a new direction.

Your colleagues need inspiring leadership like never before. They seek clear direction with a concise, data driven analysis of how things have changed on the ground for the industry and for their company. They will hope for a new path forward.

So what’s new?

Well, of course, there is that elephant in the room which changes everything. Coronavirus has affected all our lives. The data, analysis and trends from this year are fundamentally different to anything seen in modern times. The world has altered course.

The pandemic has made us feel insecure and vulnerable. We realise for the first time in a long time that we are truly at risk. Our future might not seem as assured as it felt before. And if the elephant in the room is Covid-19 then the dinosaur in the room is climate change. Fix climate change and we might see fewer pandemics. Fix climate change and we might still be here in a hundred years time.

Climate change is the issue of our time. It will likely affect consumer behaviour more than any other issue. It might prove to be the constant backdrop to our future. The ultimate macro event. And as the Internet has changed society and business over the last 30 years, global warming will do the same over the next 30 years. This time though, there is so much more at stake.

Progressive businesses will want to steal a march and drive change in their business toward this new reality. To an eco change management programme.

This, was the challenge that the Surviving think tank set the Letts Group more than a decade ago. Over the years we have helped them to journey from awareness to analysis to action. Action has ultimately proven quite profound and far reaching. So much so that they developed a third area of business for the group focused on environmental solutions.

Looking back, it is clear that together we have undergone an informal, experimental eco change management process. We started with a simple desire to understand the implications of climate change on the business. Somewhere along the road we collectively decided to become eco-leaders in our sectors and through our products and services. We believed that our customers, employees and partners would share the same concern for societal wellbeing and the protection of the planet.

At the outset we read and watched as much as we could to learn about the climate crisis and to attempt to understand the science. We talked to those steeped in developing the early environmental solutions from a wide spectrum of sources including technology, energy, media, fashion, the arts, agriculture, wildlife, foods, transport, travel and more. It was amazing how much was going on at the grass roots level.

We started to map out a plan for how the business could follow some of the higher impact disciplines we researched so that they could get some early wins and become more eco friendly. Today it has developed into a 10 point plan that a wide range of businesses and eco warriors are in various stages of absorbing and adopting.

The Letts Group has ended up putting ‘eco’ into all of its offerings and business lines. The digital media products are skewed towards environmental issues and trends. The group is on a path to become a leader in environmental arts and has set up a whole new division focused on natural solutions to the climate crisis. We worked together to open a centre of excellence for the business and its partners which practices what we preach. It is an eco-learning centre for the Letts Group, partner companies and other worthwhile organisations.

It has been an amazing journey for the experts at Surviving’s think tank and it has been a pleasure watching the Letts Group and its partners embrace this grand safari into the new world. One that we feel we have traveled just far enough to be able to share.

More recently we have nudged the group to a next point of arrival with its all new, eco-friendly group positioning, website and a strap line ‘a brighter future’ that we think says it all.

In the mean time and in response to our partner companies questions about how to begin an organisational eco journey we have a simple answer – get in touch.

We would be happy to nudge you in the right direction. It has and continues to be the ride of our lives.

It might not be very long before your most valuable customers decide that they only want to buy from an environmentally responsible and environmentally active business. Don’t get left behind.

This article first appeared at the Letts Media publication Surviving.

Keep up to date with the latest Letts Group news – follow us on twitter @LettsGroup.