We are excited to launch the Letts Journal – a free, weekly publication that talks straight about business, climate and life. The Letts Journal is the latest Letts Group venture, from the family that invented the commercial diary over 200 years ago. It is the first step in our news media strategy.
Along with its main section, the Letts Journal has channels which include ‘Surviving’, ‘Liberty Shrugged’ and ‘Photo Synthesis’, providing future trends, political satire and photo cartoons. We’ll add more as the publication develop.
The Letts ushered in diary keeping, journaling and personal media. For a long time the Letts family have been innovating with new media products and dreaming of a time when news reporting would become more democratic and independent.
This year is the 225th anniversary of Letts. We believe it is the right time to launch a news publication with a difference.
News gathering is getting increasingly commoditised. User generated news is the future. We think there is a need for a new kind of digital publication that focuses on news commentary and insights. One that keeps busy readers informed AND entertained.
We take a view and we keep it short. Who’s got time for more?
News publications have become increasingly dry and jargonistic. We want to make reading the news easy and fun again.
The Letts Journal is about commentary, conversation and a more open and inclusive approach.
Straight from the hip… with a sprinkling of tongue in cheek.