From its family history with the diary to deep tech - LettsGroup is driving UK innovation in the 21st Century

The eponymous Letts diary family started probably the world’s first corporate incubator in 1796, famously inventing the commercial diary in 1812 while launching a slew of paper based products including calendars, notebooks, ledgers and more. 5 years ago the all new LettsGroup, the UK branded venture group, green-lit 5 new ventures and kick started its unique branded venture approach.

Image of a future technology, respective of the work of LettsGroup's branded venture group.

Today LettsGroup, run by Philip Letts, the 7th generation of the Letts diary family, is using advanced technology and its unique incubator methodology to solve some of society’s biggest problems. It focuses on building next generation technology, media and climate ventures that deliver high growth and sustainable earnings. The new group is unified by its brand, its family heritage and its desire to do good while creating value over the long term.

The original incubator that John Letts started in 1796 created innovative branded products that utilised the technology of the time - the Gutenberg press. He mastered the printing press and coupled its power with leather-bound and sometimes gold embossed wonders of stationery.

Today, in the digital age, LettsGroup is powered by its own technology innovation aptly named LettsCore - think of it as a Gutenberg Press for the post information age. LettsCore is a Media-as-a-Service (MaaS) innovation that could transform the way we manage and even think about content. Initially it is focused on solving content’s biggest problem - trust and verification -  due to its lack of embedded provenance. An inability to determine the reputation or even the origins of the information. LettsCore's content management blockchain is designed to fix this.

Added to this, generative AI explodes this content provenance crisis, making the case for LettsCore even more pressing. The wide-ranging problem that LettsCore seeks to solve was discussed by Google’s Vice President of News, Richard Gingras, at the World News Media Congress in Taipei.

"Will the many available generative AI tools further facilitate the creation of misinformation and disinformation? Assume they will. That should not surprise us. The Internet does fully enable the breadth of free expression as codified within the world’s sovereign domains — from awful to lawful.

Yes, determination of the provenance of content, whether it be an image or a paragraph, will be key. In most cases, the more useful path will be determining the reputation of the source publishing that information. What signals measure a source’s reputation? How does context impact that assessment? How might we detect patterns of endorsement or, conversely, patterns of coordinated disinformation behavior?

This impact of generative AI on disinformation will add further urgency to regulate such behavior — which will engender its own set of challenging consequences."

LettsCore’s technology is truly profound, and it has been years in development. Its first commercial use will be with another LettsGroup venture, LettsArt, to seamlessly distribute its users works of art across the internet while ensuring that the content is secure, attributable and tradable. This will help its Web3, no-code art website platform users, both creators and gallerists, to expand their reach and potential sales channels at the push of a button.

Philip Letts, Chair of LettsGroup added, “We are excited about the first commercial application of LettsCore and its ability to bring truly distributed content monetization and provenance in the fragmented, wild west of visual content we are experiencing on the internet today.”

Another LettsGroup venture, LettsNews, is looking at adopting LettsCore to implement atom level author attribution to news pieces at considerable scale. LettsNews is a crowdsourced AI news platform that helps consumers find high quality, more democratised news in a world where publishers are employing fewer journalists and reporters lack diversity of income. LettsNews’ groundbreaking news media marketplace will increase the earnings for modern news reporters.

LettsCore will come to the wider enterprise market in the second half of 2024, helping content to become more transparent and attributable in a world that is increasingly plagued by misinformation, disinformation and misappropriated content.

The first generation of the Letts family, back in the late 1700’s, used the Gutenberg press in new and interesting ways to drive the first wave of its innovative products. The 7th generation of the Letts family with the all new LettsGroup is betting on its own invention, LettsCore, to power it through the current century.

LettsGroup is a branded incubator group, which is active through @LettsGroup on twitter.

 LettsGroup is revolutionising the venture model with advanced technology. Today, technology leadership is a huge determiner of economic and global dominance. LettsGroup is at the forefront, investing in deep tech and pioneering innovative solutions that will shape the future of society and economies.

Led by Philip Letts, the 7th generation of the Letts family and Executive Chair of LettsGroup, the company is equipped with a long-standing family legacy of innovation, and is now combining it with cutting-edge technology to create a systematic approach to venture production. They have two guiding principles and methods to achieve impact in venture building. 

First, the Innov@te™ methodology uses a customer-centric approach. It places the customer at the heart of the innovation process. Through tight-loop systems of curation that involve data collection and behavioural analysis, LettsGroup ensures that its ventures are built to meet the needs and behaviours of the target audience, resulting in a higher chance of successful adoption of their products in the global market.

Second, their Size Zero methodology addresses the traditional notion that getting "too big" kills innovation. Instead, it focuses on efficiency and control in scaling ventures, providing a solid foundational structure for sustainable operations. The unique combination of methodologies allows LettsGroup to achieve repeat innovation and sustainable venture building, setting a new standard in the industry.

"LettsGroup is committed to pushing the boundaries of the venture model by leveraging advanced technology and deep tech investments," said Philip Letts, Chair of LettsGroup.

 "In today's dynamic global landscape, technology leadership is a key determinant of economic and societal success. We are dedicated to investing in innovative solutions that will shape the future and drive ventures to the top of the global power rankings."

LettsGroup has already made significant strides with its initial ventures. LettsArt, the first NFT-enabled, fully accessible, website platform designed purely for the art world, has quickly gained traction, providing a new way for artists, art dealers and collectors to engage with and better monetize online audiences. LettsSafari, a subscription-based digital climate venture, has also gained momentum in addressing the biodiversity crisis through rewilding initiatives that are defining subscription economy eco-services. Additionally, LettsGroup is developing LettsNews, a fully automated, AI powered news network, and LettsCore, a groundbreaking Media-as-a-Service platform that is creating the first content blockchain.

As LettsGroup marks the 3rd iteration of Letts family incubators in 2023, it continues to redefine the venture model with its innovative approach, looking to drive ventures to develop industry-first practices. The company remains committed to its corporate values of innovation, sustainability, quality, integrity, and family, and aims to make a lasting impact in the world of venture building.

LettsGroup unlocks repeat innovation methodologies out of a historical family
business model - the first of its kind.

LettsGroup, the family-run branded venture group, has become the first to crack the code to repeat innovation, following the release of the 3rd edition of the company's methodological framework, Innov@teTM. The tried-and-tested approach is a pivotal breakthrough in the world of innovation, thus allowing a model that codifies and ensures consistent venture production.

“Using our proven incubator methodology, and advanced technology, we solve some of
society’s most pressing problems,” Philip Letts, Chairman.

In 1796, John Letts built the world’s first corporate incubator. John Letts’s incubator developed a series of successful innovations including the first commercial diary, the Letts Diary. Further innovations included interest tables, specialist clerical and medical diaries, calendars, parliamentary registers, ledgers, and logbooks.

Now, in 2023, LettsGroup marks the 3rd iteration of Letts Family incubators, with its Executive Chair, Philip Letts, the 7th generation of the eponymous diary family. The world’s oldest corporate incubator has cashed out their invention of the diary, and cashed in on providing sustainable, repetitive innovation and venture building.

“It seems we are all becoming entrepreneurs. And yet no one has cracked repetitive
innovation,” Philip Letts, Chairman.

A series of corporate and innovative expertise has thus led to the establishment of LettsGroup. From LettsGroup’s tried and tested methodological approach, innovation can be a codified, patterned stream of service. Heavyweight international technology leaders have unified to support the growth of the branded venture group, including previous senior leaders of O2, Oracle UK and Ireland, EDS International, UBS, Broadview International, and Silverpeak. The team is littered with expertise in the cutting-edge world of innovation and tech.

LettsGroup is breaking through the market with a number of initial ventures, with the aim to establish a ‘Unicorn’ venture by 2030 - with the help of renowned tech investors. To highlight, these ventures include LettsArt, the first NFT-enabled, fully accessible, Web3 platform for the art world; and LettsSafari, the subscription based digital greentech platform that tackles the biodiversity crisis by expanding rewilding initiatives.

“Behind the scenes we are building a fully automated news network called LettsNews and
LettsCore, a groundbreaking Media-as-a-Service platform,” Philip Letts, Chairman

The methodology at the core of LettsGroup is Innov@teTM. Innov@teTM is the modern and extended approach of John Letts’ original incubator. Additionally, LettsGroup is in the business of repeated, technologically advanced, and sustainably conscious innovation. The methodological approach behind LettsGroup is the code to unfolding further new ideas to become projects, products, and ventures. Ford cracked the code for mass production. LettsGroup is cracking the code for innovation. More precisely, cracking a new innovation and venture every two and a half years.

But LettsGroup is not in the business of just throwing money and huge sums at problems or innovation. Its Size Zero methodology, accompanying Innov@teTM, presses Letts' theory that getting ‘too big’ kills innovation.

Both philosophies set out a necessary foundational structure to the successful operations of an ‘organisation’ for innovation, LettsGroup.

Where the family ventures, their simple philosophy follows, placing the customer at the heart of innovation. LettsGroup extends and optimises this philosophy, ensuring the customer is centre much earlier than in typical innovation processes, where many assume the centre to lie solely with entrepreneurs and inventors. This process is upheld further through tight-loop systems of curation, for which customer data collection and behavioural analysis is at the foundation.

Even more central to the corporate incubator is its seasoned founder, Philip Letts. The Chairman has over thirty years of experience in innovation, launching his first private incubator, Prophete, in 1997. From Prophete came Beenz - the earliest iteration of a crypto currency, boasting more than 6 million customers before its sale to Carlson Group companies.

Prophete was the first test of the Innov@teTM methodology. From Philip Letts’ second private incubator in 2006, The Visual Studio, came Maistro Ltd. Once again, the innovation was a breakthrough in the creative services marketplace, taken public in 2012. Furthermore, from The Visual Studio came Size Zero, a methodology handbook published in 2015 to guide young ventures to scale with
greater efficiency and control.

The company boasts the corporate values of innovation, sustainability, quality, integrity, and family. Led by the Letts family and managed by established industry leaders, LettsGroup is combining innovation with tackling the issues of society today, placing environmental consciousness at the forefront of these values. Its integrity is derived in its stance that no innovation supported by the incubator will be without deep considerations of sustainability, a pledge the Group has and will continue to uphold.

While just at its infancy, the branded incubator has produced its first, emerging ventures. Also a number of tech-centric ventures are being developed within the incubator, with LettsGroup producing a factory of new ideas, and a code to repetitive innovation.